Nextgen Humor

These days, all ads people see at various websites are customized for individuals, or should we say ‘personalized’?

It does not take too many brain-cells to figure out that we are interested in next-gen sequencing, and lately Google algorithms somehow crossed the bar. Every website we visited today, showed us a ‘NexGen Software Services’ ad.

However, Google did something even ‘smarter’. It found another word similar to NexGen and suspected that we would be interested in that product too. So, every display of ‘NexGen Software Services’ banner is accompanied with -

We are wondering whether Mrs. Google’s 23andMe only looks for SNPs, or can spot deletion of small ‘G’s here and there.